Blue Llama RetractaClip™️

I had just had my first baby, Ella, and was a new stay at home mom. I wanted a creative outlet and decided to teach myself how to sew and start a little online baby shop—selling handmade baby accessories. During this time I also came up with my idea for a retractable pacifier clip.
Ella was obsessed with pacifiers. Once we discovered pacifier clips, we were so happy that they kept us from losing her pacifiers. They also kept her from throwing her pacifier the ground. But we quickly realized there were two major problems with regular pacifier clips—they are a long and loose enough to accidentally get wrapped around baby’s neck and they allowed the pacifier to drag on the ground while baby crawled.
As a tired new mom, I was afraid I’d forget to remove the pacifier clip when Ella fell asleep with it, which meant removing the pacifier from her mouth in order to remove the pacifier clip—which risked waking her (every parent’s nightmare!). Sometimes during her naps, I literally sat and watched the baby video monitor because I realized as I closed the nursery door, that I had forgotten to remove the pacifier clip.